At the time of this post they have over 140k followers. This actually happened 5 days ago, but I am still in shock that 2011 is over. That went too fast.
I find it interesting how social has fully infiltrated all components of our lives. CPG brands, Electronics, Events, travel, services, etc. etc. all need a social element to their brand.
Good for @Nike and I am liking their tag #makeitcount http://ow.ly/8gVBN
Also, great use of timing of a launch with a seasonal event (New Year). Kudos.
Just Did It: Nike Finally Opens a Twitter Account
Nike's Twitter feed just went live on Thursday.
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