Nice! Google has just launched its "trusted stores"

http://www.google.com/trustedstores/#overview
This will be great for small – medium retailers that want to compete.

As always… google is great.

Embedded Link

Trusted Stores
Get Google's help when you need it. When you make a purchase at a Google Trusted Store, you can opt in to receive free purchase protection from Google. You're likely to have a great experience…

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