Advertising World is going to Transform

Again #advertising #transform #media #web #TV #online #retail

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Get Ready For the Advertising World to Transform, Again | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age
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I have not had a cable TV subscription for 2+ years

This is cool though. I do miss #NFL football and sitting all day with my fantasy #football team while I engage in "friendly" competition with my colleagues, friends and family. #eBay is making shopping a unique experience (again), and this time with an #iPad app that allows you to purchase while you watch. The downside of this (for me) is that I would typically not watch commercials and be switching between 4-6 games at a time on multiple screens.

Why not advertise in the lower thirds of the screen? Premium spot (even if annoying at times), yet popping a #QR code in the bottom right of the screen for a players jersey would work for me. I once bought a Hines Ward Jersey after watching him demolish a team. that was 6+ years ago. Also, in #Europe they show NFL games so differently. Used to #soccer they really do not have the sponsorships/advertisers that the US has. So instead of the mind numbing #commercial breaks they switch to commentators who analyze the game and talk strategy. PERFECT time for those QR codes and advertising. I enjoy watch UK broadcasts online much more than in the US.

Do I see myself getting #cable #fios or #satellite #TV again soon? Nope, but I am still a huge fan of #innovation of all forms. The annoying threshold must be watched though!

Who still has cable? Is this innovation of interest to you (sports or otherwise)?

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App helps viewers shop while watching TV programs
TORONTO (Reuters) – Looking for the dress you saw on a hit television show or the jerseys worn during a football game or soccer match? An iPad app aims to help viewers shop while watching TV.Unlike te…

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I have always been a bit annoyed by the lackluster care for #design on It has always seemed as though they were so focused about #functionality that the #aesthetics were irrelevant. On December 1st, 2011 at 4:30 p.m. EST, released its #redesign to everyone! The focus is now on channels and seems to be a move on cable #TV.

What do you think about the redesign of YouTube? Do you think aligning more with #Google is a good thing? I have not had a paid TV service (cable, dish, satellite, etc.) in almost 3 years, and I have to admit I am looking forward to this. Is this a play for even more of the TV market?

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YouTube – Broadcast Yourself.
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